2Bobs—with David C. Baker and Blair Enns
Maximizing Pro Bono Opportunities
Feb 28, 2024
Exploring eight ways creative firms can improve pro bono work, discussing the balance between expertise and monetary support for causes. The importance of setting firm boundaries in pro bono services, being selective with clients, and emphasizing meaningful impact. Highlighting the evolution of pro bono work in ad agencies, focusing on structured processes and addressing societal issues. Leveraging pro bono work as a strategic testing ground for relationships and new sectors, experimenting with diverse service offerings and partnerships.
19:23
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Quick takeaways
- Strategic clarity in pro bono work is crucial, either charge full price or provide free services.
- Empowerment in pro bono work comes from setting clear boundaries and terms from the start.
Deep dives
Proper Approach to Pro Bono Work
When considering pro bono work, it is essential to understand the nuances and complexities associated with it. The podcast highlights the importance of either charging full price or providing services for free without a gray area in between. Emphasizing the need for clear boundaries and decision-making criteria, the discussion underscores the significance of being discerning and strategic when engaging in pro bono activities.
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