Maximizing Pro Bono Opportunities

Exploring eight ways creative firms can improve pro bono work, discussing the balance between expertise and monetary support for causes. The importance of setting firm boundaries in pro bono services, being selective with clients, and emphasizing meaningful impact. Highlighting the evolution of pro bono work in ad agencies, focusing on structured processes and addressing societal issues. Leveraging pro bono work as a strategic testing ground for relationships and new sectors, experimenting with diverse service offerings and partnerships.