The Evolution of Pro Bono Work in Ad Agencies

This chapter delves into the historical perspective of pro bono work in ad agencies, highlighting the shift from award-driven projects to more impactful initiatives. It stresses the importance of structured processes and decision-making boards to ensure the professionalism and success of pro bono projects. Emphasizing the need for meaningful work that addresses serious societal issues, the discussion underscores the importance of clear communication, setting boundaries, and collaborating for a richer pro bono experience.