How To Build & Package A Business That You Can ACTUALLY SELL For Millions w/ John Warrillow (Author of "Built To Sell")

John Warrillow, author of 'Built To Sell,' specializes in helping entrepreneurs craft businesses that attract buyers. He discusses the importance of building for scalability and creates recurring revenue streams to enhance valuations. Warrillow shares insights on identifying the right buyer types, the psychological aspects of selling, and the critical role of audience size in valuation. He emphasizes the necessity of creating a brand independent of the founder, ensuring long-term sustainability and growth.