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Boundaryless Conversations Podcast

#115 - How to Structure your Partnership Strategy with Asher Mathew

Feb 18, 2025
Join Asher Mathew, co-founder of Partnership Leaders and a veteran in business transformation, as he dives into the pivotal role of partnerships in today’s fast-evolving market. He discusses the intentional design behind effective partnership strategies and how they can drive product development and customer acquisition. Asher shares insights on identifying business strengths to inform partnership decisions and the importance of structured programs for scalability. Learn how the landscape of partnerships is changing and why they are crucial for companies of all sizes.
44:27

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Strategic partnerships are essential for enhancing product development and customer satisfaction, facilitating faster market entry and improved outcomes.
  • A structured partnership strategy evolves with a company's maturity, transitioning from basic collaborations to comprehensive programs that align with business goals.

Deep dives

The Role of Partnerships in Business Success

Partnerships play a crucial role in enhancing a company's business model by supporting various processes such as product development, marketing, sales, and customer service. These collaborations allow businesses to leverage external expertise and resources, ultimately facilitating faster market entry and improved customer outcomes. For instance, integrating partnerships into the product lifecycle enables companies to draw from a wider network of capabilities, ensuring that they can respond effectively to customer needs and preferences. By viewing partnerships as essential components of their business strategy, organizations can create a more comprehensive and resilient operational framework.

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