Customer Led Growth

From Clicks to Conversions with Bethany Stachenfeld & Ben Wright

Jun 28, 2023

Join Bethany Stachenfeld, CEO of Sendspark, and Ben Wright, partnerships expert, as they discuss the importance of customer-centricity in driving growth. Discover effective techniques to align sales efforts, leverage customer feedback, and overcome challenges of implementing customer-led growth strategies. Explore the benefits of Sendspark's Sense Block tool, video adoption challenges, personalized video development, and generating sales through social proof. Learn how Sendspark is revolutionizing video accessibility and promoting their exciting new features.

40:23

Creator website

Episode guests

Bethany Stachenfeld

Ben Wright

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Customer-centricity is crucial for driving growth in sales processes.

Partnerships help businesses reach new customers, increase efficiency, and enhance the customer experience.

Deep dives

Sense Spark: Personalized Videos at Scale

Sense Spark is a video platform that enables businesses to create personalized videos at scale. Their goal is to help businesses connect with customers in a personalized yet efficient way. They offer features like an AI-powered video script builder to help sales reps who want to use video but struggle with knowing what to say. They also have tools to enhance appearance on camera. They have a B2B focus, but also work with some B2C customers selling high-value products.

Introduction

4min

Partnerships and the Shift in Sales Approach

17min

Benefits of Sense Block, Challenges of Video Adoption, Analytics Dashboards, Positive Experience with Hunter IO, and AI in Sense Block

4min

Personalized Video Development and Pricing Challenges

10min

Generating Sales Through Social Proof and Case Studies

4min

Making Video Accessible and Promoting Sense Box

2min

In this episode of Customer Led Growth from Testbox, we delve into the world of customer-centric strategies that drive business growth. Join our host, Olivier as we engage in an enlightening conversation with Bethany Stachenfeld, Co-Founder & CEO of Sendspark, and Ben Wright, an expert in partnerships as they reveal invaluable insights for founders and sales executives seeking to optimize their sales processes. Learn how to transform your approach from clicks to conversions and harness the power of customer-led growth to propel your business forward.

Episode Highlights:

Bethany shares her journey as a sales executive and highlights the importance of customer-centricity in driving growth.
Discover the key elements of a customer-led growth strategy and how it can revolutionize your sales processes.
Uncover effective techniques to align your sales team's efforts with the needs and preferences of your customers.
Learn how to leverage customer feedback and data to optimize your product or service offerings.
Gain insights into the challenges faced by founders and sales executives when implementing customer-led growth strategies and how to overcome them.

Tune in to this episode to gain valuable insights from Ben & Bethany and discover how customer-led growth can transform your business. Don't miss out on this opportunity to unlock new levels of success!

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Customer Led Growth

From Clicks to Conversions with Bethany Stachenfeld & Ben Wright

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Sense Spark: Personalized Videos at Scale

Customer-centric Go-to-Market Strategy

The Power of Ecosystems and Partnerships

Pricing and Driving the Aha Moment in the Sales Cycle

Remember Everything You Learn from Podcasts