10min chapter

Customer Led Growth cover image

From Clicks to Conversions with Bethany Stachenfeld & Ben Wright

Customer Led Growth

CHAPTER

Personalized Video Development and Pricing Challenges

This chapter explores the development of personalized videos in their product, upcoming release, beta feedback, and different pricing levels. They discuss the challenges of pricing in SaaS, quantifying ROI and value, and the need for pricing to grow over time. Additionally, it highlights the complexities of tying pricing to value and the tradeoffs involved.

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