SunCast 843: The Real Reason Residential Solar Is Still Too Expensive (in the US) | OpenSolar’s Andrew McGuigan
Aug 9, 2025
In this engaging discussion, Andrew McGuigan, General Manager for OpenSolar and a solar industry veteran, reveals why residential solar in the U.S. remains costly. He highlights the hefty soft costs and operational bottlenecks, such as permitting nightmares and bloated commissions. Andrew shares innovative strategies like the SolarAPP for streamlining permitting and discusses how OpenSolar's financial tools are revolutionizing installer cash flow. His insights on a consultative sales approach and the rise of solar storage systems provide a fresh perspective on enhancing solar adoption.
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OpenSolar's Global Scale
- OpenSolar serves over 25,000 users and spans more than 150 countries.
- Andrew McGuigan says the platform attracts diverse entrants like roofers and electricians who can now design systems quickly.
U.S. Solar Is Volatile But Growing Fast
- The U.S. market is volatile but still growing rapidly despite headwinds.
- Andrew McGuigan notes the industry still sees about 50% year-over-year growth even with tariffs and sentiment pressure.
Make Sales Consultative And Include Storage
- Sales has to become consultative, tailored to utility rules and homeowner needs.
- High storage attachment (80–90% in California) shows storage is central to today's residential pitch.