The Nonprofit Show Nonprofit Donor Data Is a Gold Mine. Here’s How to Dig!
Jun 24, 2025
Greg Warner, CEO of MarketSmart and creator of the Fundraising Report Card, joins the conversation to unveil the gems hidden within nonprofit donor data. He emphasizes the shift from gut feelings to insightful metrics, urging organizations to harness this information for better donor engagement. Warner introduces his innovative tools that allow for critical peer comparisons, making fundraising strategies more relevant. The discussion also highlights the interplay between emotional narratives and quantifiable data, making a compelling case for a data-driven approach in the nonprofit sector.
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Fundraising Report Card Overview
- The Fundraising Report Card reveals performance insights for nonprofits beyond raw data.
- It enables organizations to understand donor behaviors and fundraising ROI effectively.
Gut Instinct vs Data
- Many nonprofits rely too heavily on gut instinct rather than meaningful metrics.
- Understanding data patterns can create 'aha moments' that are essential for operational success.
Collaborate Around Fundraising Data
- Use collaboration tools to involve board members and staff in real-time data discussions.
- This approach prevents siloed information and boosts institutional knowledge retention.
