Greg Warner

Greg Warner, CEO of MarketSmart and creator of the Fundraising Report Card, joins the conversation to unveil the gems hidden within nonprofit donor data. He emphasizes the shift from gut feelings to insightful metrics, urging organizations to harness this information for better donor engagement. Warner introduces his innovative tools that allow for critical peer comparisons, making fundraising strategies more relevant. The discussion also highlights the interplay between emotional narratives and quantifiable data, making a compelling case for a data-driven approach in the nonprofit sector.