Greg Warner
CEO of MarketSmart and longtime fundraising consultant focused on major gifts and donor trust; became an expert after his own experience as a frustrated donor and now helps nonprofits build donor-centered, trust-based cultivation and stewardship systems.
Best podcasts with Greg Warner
Ranked by the Snipd community
Sep 22, 2025 • 40min
#356- The Trust Crisis in Major Gift Fundraising with Greg Warner
Joining the conversation is Greg Warner, CEO of MarketSmart and a fundraising expert turned advocate for donor trust, having faced the challenges of being a frustrated donor himself. The discussion delves into why traditional methods, like wealth screening, can erode donor relationships. Greg emphasizes the importance of building trust and transparency, shifting from extractive tactics to partnership. He advocates for prioritizing major gift stewardship, understanding non-linear donor journeys, and aligning donor goals with organizational missions for successful fundraising.
Jun 24, 2025 • 29min
Nonprofit Donor Data Is a Gold Mine. Here’s How to Dig!
Greg Warner, CEO of MarketSmart and creator of the Fundraising Report Card, joins the conversation to unveil the gems hidden within nonprofit donor data. He emphasizes the shift from gut feelings to insightful metrics, urging organizations to harness this information for better donor engagement. Warner introduces his innovative tools that allow for critical peer comparisons, making fundraising strategies more relevant. The discussion also highlights the interplay between emotional narratives and quantifiable data, making a compelling case for a data-driven approach in the nonprofit sector.
