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Nonprofit Donor Data Is a Gold Mine. Here’s How to Dig!

The Nonprofit Show

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Harnessing Donor Data in Nonprofits

This chapter explores the complexities nonprofits face in managing donor data, highlighting the need for clarity and effective tools to clean and analyze this information. It discusses the significance of understanding key metrics like lifetime value and the contrasting retention rates of different donor segments. Additionally, the speakers advocate for a balanced approach that combines emotional motivations with data-driven strategies to enhance fundraising efforts.

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