Debbie Levitt: Journey Mapping and Task Analysis

Debbie Levitt discusses customer journey mapping and task analysis. She emphasizes the importance of adopting the customer's perspective and avoiding assumptions in journey maps. Qualitative research, including observation and conversation, is crucial for gaining insights. The speaker critiques the focus on speed in Agile and Lean practices and discusses challenges in implementing customer centricty. Task analysis is highlighted as a key tool for understanding the customer journey.