16min chapter

Content Strategy Insights cover image

Debbie Levitt: Journey Mapping and Task Analysis

Content Strategy Insights

CHAPTER

Misconceptions and Challenges of Agile and Lean Practices in Companies

The speaker critiques the focus on speed and lack of attention to customer satisfaction, quality, and value delivery in Agile and Lean practices. They discuss the wastefulness and reactive nature of the current approach and question the loyalty of customers. The chapter also highlights the challenges of implementing customer centricity without executive backing.

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