Let's Talk Loyalty

#267: Floor & Decor Shares the "Pro Premier Rewards" Program

Aug 24, 2022

Matt Goldberg from Floor & Decor shares insights on the Pro Premier Rewards program, focusing on emotional loyalty in the competitive retail sector. They discuss strategies to attract and retain professional customers, store size, customer services, and future loyalty program enhancements, including education events and partnerships.

36:56

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Episode guests

Matt Goldberg

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Episode notes

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Quick takeaways

Pro Premier Rewards program aims to enhance emotional loyalty among flooring professionals.

Floor and Decor's loyalty program focuses on offering a wide range of rewards for pro customers.

Deep dives

Floor and Decor's Pro Premier Rewards Program

Floor and Decor's Pro Premier Rewards Program, headed by Matt Goldberg, focuses on providing powerful benefits to their flooring professional community in order to enhance their customer loyalty. By emphasizing share of wallet growth with this key segment, the program aims to build emotional loyalty in the highly competitive retail sector for home improvements.

Intro

2min

Building Emotional Loyalty Through Pro Premier Rewards Program

8min

Discussion on Store Size, Customer Services, and Home Remodeling Trends

2min

Building Strong Relationships Through a Unique Loyalty Program

20min

Exploring the Future Plans of Floor & Decor Loyalty Program

3min

Discussion on Florin Decor's Loyalty Program with Director of Pro Strategy and Loyalty

2min

Today’s episode of Let's Talk Loyalty features another huge US retail success story!

“Floor and Decor” is one of the country’s leading flooring retailers and it has also been recognized as one of Fortune’s 100 fastest-growing companies.

We are joined by Matt Goldberg, who shares with us the insights behind the Pro Premier Rewards program – a loyalty strategy that has been designed to deliver powerful benefits to their community of flooring professionals nationwide, with a vision of continually growing their share of wallet with this key segment.

Listen to enjoy a masterclass in the pillars needed to drive emotional loyalty in the intensely competitive retail sector for home improvements.

Show Notes:

1) Floor and Decor

2) Pro Premier Rewards

3) Matt Goldberg