#267: Floor & Decor Shares the "Pro Premier Rewards" Program
Let's Talk Loyalty
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Building Strong Relationships Through a Unique Loyalty Program
The chapter explores Floor & Decor's ProPremier loyalty program tailored for professional customers in the flooring and decor industry, focusing on emotional loyalty over transactional rewards. It delves into how the program empowers pro associates, measures success through 'share of wallet,' and emphasizes the importance of integrity and communication. The chapter also discusses the program's integration of education events, exclusive benefits, and partnerships aimed at enhancing the skills and knowledge of professional partners.
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