Do This, NOT That: Marketing Tips with Jay Schwedelson 5 Quick Wins That Anybody Can Test! + 👃 Malls Smell 👃 Jay’s SCOOP | Ep. 453
29 snips
Jan 29, 2026 A rapid-fire rundown of tiny UX and layout tweaks that can move big marketing numbers. Short tests like left-justified copy, a PS with the offer link, and adding a reassurance line under forms get featured. Advice includes trimming required fields, redirecting logo clicks to offers, testing Friday webinars, and removing social buttons to boost conversions.
AI Snips
Chapters
Books
Transcript
Episode notes
Left-Justified Email Copy Wins
- Left-justify email copy instead of center-justifying to boost clicks and readability.
- Jay Schwedelson reports center-justified emails average 12% lower click-through rates than left-justified ones.
Add A Reassurance Line Under Forms
- Add one short reassurance line under forms to reduce friction and increase trust.
- Jay says a single line like "takes under 30 seconds" or "we won't sell your info" lifts submissions ~18%.
Send Logo Clicks To The Offer
- Check every link in your emails and redirect logo clicks to the specific offer page.
- Jay notes about 1 in 5 email clicks target the logo, so send that traffic to your offer, not the homepage.
