Tiny tweaks are where the real wins hide, and this one is basically a checklist of easy tests you can run without ripping up your whole marketing stack. Jay Schwedelson pulls rapid-fire insights from billions of emails and thousands of campaigns to show how small layout and UX choices can swing clicks, submissions, and conversions way more than you would expect.
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Best Moments:
(01:45) Left-justified email copy beats center-justified by 12% on click-through
(02:45) Add one reassurance line under a form, and submissions lift by 18%
(03:45) About 1 in 5 email clicks hit your logo, so stop wasting that traffic on the homepage
(04:42) Every extra required form field drops submissions by around 9%
(05:15) Fridays are not dead, webinar attendance is up 75% year over year
(06:45) Remove social buttons from your landing page, and conversions rise by over 8%
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Check out Jay’s YOUTUBE Channel: https://www.youtube.com/@schwedelson
Check out Jay’s TIKTOK: https://www.tiktok.com/@schwedelson
Check Out Jay's INSTAGRAM: https://www.instagram.com/jayschwedelson/
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Pre-order Jay Schwedelson’s new book, Stupider People Have Done It (out April 21, 2026). All net proceeds are donated to The V Foundation for Cancer Research—let’s kick cancer’s butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206
