The Storytelling Lab Stories are Spells: Marketing Lessons from a Magician with Jimi Gibson
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Sep 29, 2025 Jimi Gibson, a marketing strategist and professional magician, shares insights on weaving storytelling and magic. He emphasizes the importance of authenticity in branding, showing how personal quirks can set you apart. Jimi connects neuroscience to marketing, explaining how elements like curiosity and timing can enhance engagement. He even performs a live magic trick to illustrate his points, revealing how the structure of storytelling mirrors that of magic. This blend of performance and strategy offers fresh perspectives for marketers and creators alike.
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Storytelling As Transformative Magic
- Storytelling can change how people think by manipulating symbols to alter consciousness.
- Jimi frames storytelling as casting spells that transform behavior and perception.
From Childhood Magic Kit To Professional Shows
- Jimi became a performer early, joining Merlin's Mail Order Magic Club at four and getting a kit at six.
- He parlayed teenage magic gigs into 50 shows a year and later connected with advertising people to enter marketing.
Use Your 'Abracadabra' Publicly
- Lean into your unique quirks and passions; they create authentic brand texture.
- Use personal “abracadabra” as competitive advantage rather than hiding it behind generic AI output.