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Jimi Gibson
Marketing strategist and professional magician who blends performance and neuroscience to teach storytelling techniques; TEDx speaker and strategist at Thrive Agency.
Best podcasts with Jimi Gibson
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Sep 29, 2025
• 55min
Stories are Spells: Marketing Lessons from a Magician with Jimi Gibson
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Jimi Gibson, a marketing strategist and professional magician, shares insights on weaving storytelling and magic. He emphasizes the importance of authenticity in branding, showing how personal quirks can set you apart. Jimi connects neuroscience to marketing, explaining how elements like curiosity and timing can enhance engagement. He even performs a live magic trick to illustrate his points, revealing how the structure of storytelling mirrors that of magic. This blend of performance and strategy offers fresh perspectives for marketers and creators alike.
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