Marketing Against The Grain

How Team Design Drives Real Growth

Oct 25, 2022
Explore the transformative power of team culture and ownership in driving business success. The conversation highlights the stark contrasts between managers and leaders, emphasizing the need for resilience and adaptability. Learn how sports, especially insights from the 'Redeem Team,' offer valuable lessons in collaboration and emotional bonding. Discover the significance of short-term goals and a compelling narrative to motivate teams. Plus, delve into the roles of iconic figures like Kobe Bryant in shaping team dynamics and leadership.
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ANECDOTE

US Basketball's Rise and Fall

  • The US basketball team, like a transformational brand, initially revolutionized the game.
  • However, other teams copied their style, leading to stagnation and losses.
INSIGHT

Culture over Talent

  • An A-plus culture is more crucial for success than solely A-plus talent.
  • A cohesive team with a strong strategy can outperform individually superior players.
ADVICE

Team Dynamics and Skill Balance

  • Ensure your team operates as a cohesive unit.
  • Also, ensure a balance of skills and traits for optimal function.
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