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How Team Design Drives Real Growth

Marketing Against The Grain

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Lessons from the Dream Team's Fall

This chapter explores the evolution of the U.S. basketball team, contrasting the original 'Dream Team' with the trials faced during the 2004 Olympics. It emphasizes the importance of resilience, teamwork, and cultivating a strong team culture over individual talent. Drawing parallels between sports and business, the discussion highlights effective leadership and the need for continuous adaptation in competitive environments.

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