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Business of Story
#477: Learn the C.R.E.A.T.E. Process to Reframe Your Story Into a Powerful Brand
Aug 19, 2024
Joy Spencer, founder of Reframe to Create, shares her expertise in the C.R.E.A.T.E process, designed to help individuals uncover their unique gifts for branding. The discussion dives into storytelling's vital role in leadership and social justice, highlighting how personal narratives can drive change. Spencer also emphasizes the importance of supportive networks in fostering creativity and transforming personal stories into impactful missions. Finally, she reflects on the joys and challenges of connecting with audiences through podcasting.
46:58
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Quick takeaways
- Recognizing and embracing unique gifts is essential for personal branding and making meaningful contributions to the world.
- Effective storytelling using frameworks like 'and, but, therefore' can significantly enhance communication and audience engagement in business.
Deep dives
Discovering Unique Gifts
Individuals often overlook their unique gifts, which can significantly impact their lives and the world around them. Joy Spencer, founder of Reframe to Create, emphasizes the importance of recognizing these abilities and expressing them through personal branding. Many people navigate through life without acknowledging their talents, but by embracing one's gifts, one can create meaningful contributions. The process outlined by Joy encourages individuals to identify the unique projects, products, or experiences they are naturally inclined to create.
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