Joy Spencer, founder of Reframe to Create, shares her expertise in the C.R.E.A.T.E process, designed to help individuals uncover their unique gifts for branding. The discussion dives into storytelling's vital role in leadership and social justice, highlighting how personal narratives can drive change. Spencer also emphasizes the importance of supportive networks in fostering creativity and transforming personal stories into impactful missions. Finally, she reflects on the joys and challenges of connecting with audiences through podcasting.