Power Athlete Radio Ep 838: Building More Than Muscle w/ Bert Sorin
Dec 12, 2025
Bert Sorin, entrepreneur and leader in strength and conditioning, shares his journey shaped by his late father. He discusses the importance of mentorship and personal growth while reflecting on life lessons that go beyond fitness. The conversation delves into hunting stories and the mental flow of spot-and-stalk techniques, drawing parallels with heavy lifting. Bert opens up about grief, legacy, and the responsibility to pass wisdom to the next generation, honoring those who influenced him along the way.
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Widen Your Margin And Be Skeptical
- People fail at the margins of their experience; widen your margin to reduce failure.
- Approach claims skeptically and verify before you trust them.
Stop Blaming Tools — Do The Work
- Don't blame tools for poor results; invest time to get proficient.
- Practice deliberately in the actual domain you want to master to improve performance.
Information Overload Enables Control
- Flooding people with information overwhelms their ability to discern truth.
- When overwhelmed, audiences default to trusting a few influential figures who shape perception.










