The Founder-Led Marketing Show

How this VP of Comms Built ZoomInfo’s $1.2B CEO Brand on LinkedIn

Sep 10, 2025
Meghan Barr, VP of Brand, Content & Comms at ZoomInfo, brings her journalism expertise to the tech world, transforming CEO Henry Schuck's LinkedIn presence into a powerful storytelling platform. She discusses the shift from traditional media to prioritizing LinkedIn for executive communication and the importance of blending personal storytelling with business messages. Meghan reveals their strategy for scaling content production, managing risk in bold campaigns, and engaging other executives, all while maintaining authentic connections with their audience.
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ANECDOTE

From Newsroom To VP At ZoomInfo

  • Meghan moved from 16 years in journalism to become ZoomInfo's VP of Brand, Content & Comms during the pandemic.
  • She accepted the role despite imposter syndrome because it was an opportunity she couldn't refuse.
ADVICE

Do The Scary Career Move

  • Do the thing that scares you: career growth happens when you push past comfort zones.
  • Journalists' storytelling skills translate directly to comms, brand, and content roles.
INSIGHT

Newsroom Skills Power Exec Comms

  • Newsroom experience trains calm decision-making and rapid execution under pressure.
  • Listening skills from journalism help synthesize themes and shape executive voice.
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