Mixed Signals from Semafor Media Nick Denton’s Surprising Return, Courtesy of Elon Musk, Denmark, and Chinese Cars
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Mar 28, 2025 
Nick Denton, the founder of Gawker Media, makes a surprising return to the digital world after years of silence following his legal battles. He candidly discusses his new AI venture in journalism and critiques modern media practices. Denton shares his thoughts on the influence of tech moguls, particularly Elon Musk, and his investment strategies, including being short on Tesla while expressing optimism about China. He reminisces about Gawker's legacy and reflects on the shifting dynamics of media in today's fragmented landscape.
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Denton's Book Absence
- Ben Smith mentions writing a book about Nick Denton, with Denton's generous participation.
- However, they never formally met during the book's creation, communicating solely via text.
Denton's Return
- Nick Denton's return to Twitter was driven by a compelling story.
- He views the current political and economic climate as the biggest story of his career.
Gawker's Downfall
- Denton believes that Twitter's influence, along with Gawker's metrics-driven approach, contributed to the site's controversial period.
- He admits feeling ashamed of publishing the Hulk Hogan video, sympathizing with those who sought Gawker's closure.