It’s our first four-way pod, featuring BuzzFeed founder Jonah Peretti, Gawker founder Nick Denton, and Semafor founder (and former editor-in-chief of the recently shuttered BuzzFeed News) Ben Smith, who wrote a book about them both. Peter Kafka talks to all of them in conjunction with Smith’s new book “Traffic: Genius, Rivalry, and Delusion in the Billion-Dollar Race to Go Viral.” What lessons did Smith learn from Peretti and Denton’s mistakes? If Disney offers to buy you out for hundreds of millions of dollars, should you take it? And is TikTok our last, best hope?Featuring: Jonah Peretti (@peretti), Founder of BuzzFeedNick Denton (@nicknotned), Founder of GawkerBen Smith, (@semaforben), Editor-In-Chief of SemaforHost: Peter Kafka (@pkafka), Senior Editor at RecodeMore to explore: Subscribe for free to Recode Media, Peter Kafka, one of the media industry's most acclaimed reporters, talks to business titans, journalists, comedians, and more to get their take on today's media landscape.About Recode by Vox: Recode by Vox helps you understand how tech is changing the world — and changing us. Learn more about your ad choices. Visit podcastchoices.com/adchoices