The Futur with Chris Do 290 - The Creative Journey Beyond layoffs - with Matt Bretz
May 8, 2024
Creative leader Matt Bretz shares his journey after being laid off as Chief Creative Officer at Ayzenberg. He discusses the emotional challenges of job transitions and the importance of transparency and support. Matt emphasizes adapting to the rapidly changing advertising landscape and the need for storytelling in engaging audiences. He reflects on aligning personal values with professional goals while exploring entrepreneurship and nurturing creative talent. With insights on community support and resilience, he inspires others to embrace change and rediscover their creative paths.
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Marketing vs. Advertising
- Traditional advertising focuses on creating big, disruptive cultural moments.
- Social media marketing emphasizes regular, steady interaction within existing communities.
Gen Z Consumption Habits
- Consumers, especially Gen Z, are no longer following a linear path from brand messaging to purchase.
- They prioritize authenticity and align with brands that share their values and are present in their communities.
Listen, Create, Share
- Eisenberg's mantra is "listen, create, share," emphasizing understanding audiences and responding to their needs.
- Internal listening and communication are crucial for success but can sometimes be overlooked.