290 - The Creative Journey Beyond layoffs - with Matt Bretz
The Futur with Chris Do
Navigating the Shifting Landscape of Advertising
This chapter explores the challenges business owners face in adapting to rapid changes in marketing and communications, especially in the wake of layoffs. It features a guest's journey from creative professional to chief creative officer, highlighting the importance of storytelling in the evolving industry. The speakers discuss the significance of audience-led strategies and community building, reflecting on how the advertising landscape has transformed in response to modern consumer behaviors.
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