The Smart Passive Income Online Business and Blogging Podcast SPI 623: Copywriting Simplified—How to Write the Words That Convert with Stefan Georgi
19 snips
Oct 26, 2022 AI Snips
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Competitor Analysis for Copywriting
- Study successful competitors' marketing materials, like emails and landing pages.
- Identify patterns in their messaging to understand effective communication strategies.
Common Ad Structure
- Most direct response ads follow a similar structure.
- This structure includes a lead, background, problem explanation, solution, and call to action.
Relate and Address Objections
- Capture attention and build rapport by relating to the audience's struggles.
- Acknowledge and address their objections directly to increase conversion rates.