SPI 623: Copywriting Simplified—How to Write the Words That Convert with Stefan Georgi
The Smart Passive Income Online Business and Blogging Podcast
00:00
How to Learn How to Punt a Football
I think a lot of the listeners know that they have some sort of expertise or experience to share, but we don't think about how that might be perceived. I remember one of my favorite sales pages was from an ex professional NFL punter. There wasn't even about this person at all. It was about what the course and a few videos would do for me. We could all go back to our sales pages, our emails, even our opt in landing pages to just see how are we making this about them versus how are we make this about me?
Transcript
Play full episode
