The Proof Point
The 3 ways your marketing team needs to be using AI
Apr 16, 2025
Dave Boyce, EVP of Product at Winning By Design and author of 'Freemium', dives into the transformative role of AI in marketing. He explores how leaders must adapt by fostering curiosity and collaboration among teams. Discover three key areas where marketing teams should implement AI to drive growth and avoid chaos. With insights from industry giants like Adobe and Uber Eats, Boyce emphasizes the need for clear goals and performance measures. He also discusses enhancing customer engagement and the evolving landscape of go-to-market strategies.
46:29
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Quick takeaways
- Leaders in an AI-driven market must prioritize curiosity and continuous learning over traditional charisma to remain effective.
- Implementing AI successfully requires a robust process framework to prevent amplifying existing inefficiencies and to align with business objectives.
Deep dives
Leadership Mindset Shift in an AI-Driven World
In the evolving landscape of go-to leadership, curiosity is increasingly vital for success. Leaders must embrace a mindset of continuous learning, acknowledging that traditional methods of teaching and leadership may no longer be effective. For instance, a CEO of a tech company has mandated that each team member demonstrate how they are utilizing AI in their roles, fostering a culture of exploration and experimentation. This proactive approach not only encourages individual growth but also promotes collective curiosity within the team.
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