Dave Boyce

Dave Boyce, EVP of Product at Winning By Design and author of 'Freemium', dives into the transformative role of AI in marketing. He explores how leaders must adapt by fostering curiosity and collaboration among teams. Discover three key areas where marketing teams should implement AI to drive growth and avoid chaos. With insights from industry giants like Adobe and Uber Eats, Boyce emphasizes the need for clear goals and performance measures. He also discusses enhancing customer engagement and the evolving landscape of go-to-market strategies.