The Jordan Harbinger Show

175: Brian Scudamore | How Failure Can Be Your Key to Success

Mar 21, 2019

Brian Scudamore, founder of 1-800-GOT-JUNK? and author of "WTF?! (Willing to Fail)," shares his inspiring entrepreneurial journey that began with a mere $700 investment. He reveals how innovative marketing tactics, like a $29 gimmick, helped his franchise soar without huge ad budgets. Brian discusses his unique 'willing to fail' philosophy, emphasizing the growth that comes from setbacks. He also offers practical exercises for embracing challenges, making this conversation a treasure trove of insights for aspiring entrepreneurs.

56:39

Episode guests

Brian Scudamore

AI Chapters

Episode notes

Intro

4min

From Rubbish to Renown

13min

Innovative Marketing Strategies: Standing Out in the Crowd

3min

Embracing Failure and Growth

11min

Navigating Leadership Challenges and Embracing Failure

4min

Embracing Failure for Growth

23min

Embracing Failure as a Pathway to Success

3min

Brian Scudamore (@BrianScudamore) pioneered the industry of professional junk removal with 1-800-GOT-JUNK? at age 18, scaled that success into three more home-service brands, and is the author of WTF?! (Willing to Fail): How Failure Can Be Your Key to Success.

What We Discuss with Brian Scudamore:

How Brian turned a trash removal business that began with a $700 investment into an international, multimillion dollar service franchise.
The $29 gimmick Brian used to prove to his franchise partners they didn't need to spend big bucks on traditional marketing tactics to get their small business known.
Why high school dropout Brian didn't sell his business and retire in his 20s -- even when competitors offered him millions of dollars.
Brian's WTF (willing to fail) philosophy that has allowed him to harness the smaller failures along the way to avoid ultimate catastrophe in the long run (with examples).
Practical exercises you can use -- for entrepreneurship as well as personal enrichment -- to similarly WTF your way forward.
And much more...

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