175: Brian Scudamore | How Failure Can Be Your Key to Success
Mar 21, 2019
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Brian Scudamore, founder of 1-800-GOT-JUNK? and author of "WTF?! (Willing to Fail)," shares his inspiring entrepreneurial journey that began with a mere $700 investment. He reveals how innovative marketing tactics, like a $29 gimmick, helped his franchise soar without huge ad budgets. Brian discusses his unique 'willing to fail' philosophy, emphasizing the growth that comes from setbacks. He also offers practical exercises for embracing challenges, making this conversation a treasure trove of insights for aspiring entrepreneurs.
How Brian turned a trash removal business that began with a $700 investment into an international, multimillion dollar service franchise.
The $29 gimmick Brian used to prove to his franchise partners they didn't need to spend big bucks on traditional marketing tactics to get their small business known.
Why high school dropout Brian didn't sell his business and retire in his 20s -- even when competitors offered him millions of dollars.
Brian's WTF (willing to fail) philosophy that has allowed him to harness the smaller failures along the way to avoid ultimate catastrophe in the long run (with examples).
Practical exercises you can use -- for entrepreneurship as well as personal enrichment -- to similarly WTF your way forward.
And much more...
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