Brian Scudamore (@BrianScudamore) pioneered the industry of professional junk removal with 1-800-GOT-JUNK? at age 18, scaled that success into three more home-service brands, and is the author of WTF?! (Willing to Fail): How Failure Can Be Your Key to Success.

• How Brian turned a trash removal business that began with a $700 investment into an international, multimillion dollar service franchise.
• The $29 gimmick Brian used to prove to his franchise partners they didn't need to spend big bucks on traditional marketing tactics to get their small business known.
• Why high school dropout Brian didn't sell his business and retire in his 20s -- even when competitors offered him millions of dollars.
• Brian's WTF (willing to fail) philosophy that has allowed him to harness the smaller failures along the way to avoid ultimate catastrophe in the long run (with examples).
• Practical exercises you can use -- for entrepreneurship as well as personal enrichment -- to similarly WTF your way forward.
• And much more...

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