Saving Narragansett, New England’s Beloved Legacy Lager

Steven Grasse, founder of Quaker City Mercantile and experienced alcohol marketer, dives into the fascinating journey of resurrecting Narragansett, a beloved legacy lager. He shares the brand’s rich history and the innovative marketing strategies that revived its presence in a competitive market. The conversation emphasizes the cultural significance of the beer, its connections to iconic films like 'Jaws', and the importance of authenticity in branding. Grasse also highlights unexpected collaborations with popular culture, showcasing Narragansett's unique identity.