Saving Narragansett, New England’s Beloved Legacy Lager
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Brand Authenticity and Cultural Identity
This chapter examines the marketing evolution of Pabst Blue Ribbon and Narragansett beer, highlighting their contrasting strategies rooted in authenticity and working-class culture. It discusses how PBR's 'no marketing' approach contributed to its revival, while Narragansett's grassroots methods fostered genuine connections with its audience. The conversation underscores the significance of cultural symbolism and the impact of iconic films like 'Jaws' on brand identity.
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