Saving Narragansett, New England’s Beloved Legacy Lager
Taplines
00:00
Reviving a Legacy: The Narragansett Beer Story
This chapter explores the successful relaunch of Narragansett beer, delving into its rich history as a beloved American lager. The speakers share personal anecdotes and marketing strategies that reinvigorated the brand's presence, highlighting its cultural significance and nostalgia. Additionally, the discussion touches on the broader craft beer movement and the efforts to restore the brand's authentic identity in a competitive landscape.
Transcript
Play full episode
