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20 Growth: Shopify's VP of Growth on Why Standalone Growth Teams Operate More Efficiently than Integrated Ones, Why You Should Hire as Senior Growth Leaders as Possible and The Biggest Mistakes Founders Make When Making Their First Growth Hires

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Jul 13, 2022
Luc Levesque, Shopify's VP of Growth, shares his journey from founding TravelPod to leading growth at Facebook and TripAdvisor. He explains why standalone growth teams function better than integrated ones and emphasizes hiring senior leaders early on. Luc dives into the significance of viral loops and how defining a solid north star can guide growth strategies. He also discusses essential traits for growth teams and the importance of strong CEO-growth leader relationships for success.
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ANECDOTE

TravelPod Acquisition

  • Luc Levesque's first company, TravelPod, focused on product over growth.
  • During acquisition talks, TripAdvisor's CEO's focus on SEO and growth metrics highlighted growth's importance.
INSIGHT

Viral Loops

  • A viral loop involves users inviting others to the platform through their actions.
  • Ideally, the core product functionality itself should drive the viral loop.
ADVICE

Shopify's Viral Loop

  • Leverage recommendations as a growth loop, especially with a strong product.
  • Constantly iterate on making recommendations easier for your users.
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