The Changelog: Software Development, Open Source

De-Google-ing your website analytics (Interview)

May 27, 2020

Uku Täht and Marko Saric, co-founders of Plausible, chat about building a privacy-focused alternative to Google Analytics. They share their mission to enhance user data protection and discuss the technical aspects of their no-cookie approach. The pair highlights frustrations with traditional tools and the importance of community feedback in feature development. They emphasize the transformative power of effective content marketing in driving user interest and the necessity for open-source solutions in fostering trust.

01:29:43

Creator website

Episode guests

Marko Saric

Uku Täht

AI Chapters

Episode notes

Intro

2min

Rethinking Website Analytics

8min

Exploring Alternatives to Traditional Website Analytics

2min

Building a Privacy-Focused Analytics Tool

3min

Building Audiences and Data Control

17min

Rethinking Marketing Data and Payment Solutions

2min

Designing Privacy-Centric Analytics

10min

The Importance of Open Source and Trust in Data Usage

2min

Insights into Collaborative Content Creation and Analytics

11min

10.

Exploring Open Source Sustainability and Efficient Tooling

2min

11.

The Power of Content Marketing

17min

12.

Navigating Analytics Costs and Privacy

7min

13.

Exploring Sustainable Alternatives in Digital Services

3min

14.

Tackling Tech Troubles and Analytics Aspirations

5min

Plausible creators Uku Täht and Marko Saric join the show to talk about their open source, privacy-friendly alternative to Google Analytics. We talk through the backstory of the project, why it’s open source, the details behind a few viral blog posts Marko shared to bring in a ton of new interest to the project, why privacy matters in web analytics, how they prioritize building new features, the technical details behind their no cookie light-weight JavaScript approach, and their thoughts on a server-side option.

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Featuring:

Marko Saric – Website, X
Uku Täht – GitHub, X
Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X
Jerod Santo – GitHub, LinkedIn, Mastodon, X

Show Notes:

Plausible - a lightweight, open source, privacy-friendly alternative to Google Analytics
Why you should stop using Google Analytics on your website
How one blog post changed the traction for my startup
Will removing Google Analytics from a site hurt search engine rankings?
Blogging statistics and trends you should know in 2020
How to de-Google-ify your site to make it faster and visitor friendly

Something missing or broken? PRs welcome!

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