The Changelog: Software Development, Open Source

De-Google-ing your website analytics (Interview)

May 27, 2020
Guest
Uku Täht
Guest
Marko Saric
Uku Täht and Marko Saric, co-founders of Plausible, chat about building a privacy-focused alternative to Google Analytics. They share their mission to enhance user data protection and discuss the technical aspects of their no-cookie approach. The pair highlights frustrations with traditional tools and the importance of community feedback in feature development. They emphasize the transformative power of effective content marketing in driving user interest and the necessity for open-source solutions in fostering trust.
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ANECDOTE

Changelog Uses GA

  • Changelog.com uses Google Analytics, despite some reservations.
  • This makes them a potential customer for Plausible.
INSIGHT

Data Skewing

  • Ad blockers and privacy extensions skew Google Analytics data.
  • Alternative analytics tools might offer more accurate results.
INSIGHT

Content Marketing Win

  • Marco Saric's blog post was effective content marketing for Plausible.
  • It addressed the common question of Google Analytics alternatives.
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