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De-Google-ing your website analytics (Interview)

The Changelog: Software Development, Open Source

CHAPTER

The Power of Content Marketing

This chapter explores the transformative effects of a blog post advocating the cessation of Google Analytics, which led to a dramatic rise in website traffic and user signups. The speakers emphasize the importance of consistent, high-value content creation over paid advertising, highlighting audience engagement and genuine relationships. It concludes with reflections on building a sustainable business model and the value of transparency in their financial journey.

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