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De-Google-ing your website analytics (Interview)

The Changelog: Software Development, Open Source

CHAPTER

Rethinking Website Analytics

This chapter critiques the use of Google Analytics, focusing on privacy issues and its impact on website performance. It highlights the burdens of regulatory compliance and proposes cookie-free analytics alternatives to improve user experience. The discussion encompasses frustrations with the complexity of traditional tools, emphasizing a need for more reliable and environmentally conscious analytics solutions.

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