Under the Influence with Terry O'Reilly Brand Envy #Canada
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Mar 22, 2025 Dive into the Canadian brand landscape as the discussion highlights iconic successes like Aldo and Catelli, blending innovation with cultural significance. Discover the fascinating backstory of the world-class cymbal maker, Sabian Symbols, and its ties to a beloved children's show. Explore the resilience of a family-owned business in New Brunswick that thrives against competition. This lively celebration of Canadian entrepreneurship showcases how these brands foster loyalty and admiration on both local and global stages.
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The McKenzie Brothers
- Bob and Doug McKenzie from SCTV were created to fulfill Canadian content requirements.
- Their popularity soared, leading to albums, hit songs, and even a movie.
Aldo's Global Success
- Aldo's success is attributed to fast fashion and quick turnaround times, mirroring trends and current events.
- They use bold marketing strategies like prominent billboards and Hollywood product placement.
Catelli's Canadian Legacy
- Carlo Catelli, an Italian immigrant, founded Canada's first pasta plant in Montreal in 1845.
- Catelli became a successful businessman and contributed to the development of Montreal's Little Italy.