Under the Influence with Terry O'Reilly cover image

Brand Envy #Canada

Under the Influence with Terry O'Reilly

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Cultural Humor and Canadian Brand Success

This chapter delves into the comedic brilliance of SCTV's 'Great White North' and the cultural significance of Bob and Doug McKenzie. It also highlights the success of Canadian brands like Aldo, showcasing their innovative marketing strategies and global influence.

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