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Ryan Singer's Hiring Story
- Ryan Singer got hired at Basecamp after redesigning the Verizon website as a design challenge.
- His minimalist design, influenced by 37signals' text-focused website, impressed Jason Fried.
From Designer to Strategist
- Singer transitioned to product strategy from design due to Ruby on Rails.
- Its HTML-friendly structure facilitated his programming involvement, bridging design and development.
The $1,000 Workshop
- Singer held an expensive workshop to prototype his book's ideas.
- It helped him connect his knowledge with audience struggles and test the "breadboarding" concept.