How to Shape a Book

Ryan: I did use the methods of the book on the book. But what's interesting is that you come to this point when you give work to a team or your future self in the case of like writing a book, you can't give a team an R&D project and a deadline. If you don't know what you want, no method can help you. Ryan: To do that shaping work, I ended up going out to Detroit and spending time with my good friends Bob Mesta and Chris Speck. They kind of asked me a lot of questions about what I was trying to explain and challenged me to unpack it. And then we filled a whiteboard with a system