The Women in Tech Show: A Technical Podcast
User Research (Sarah Hall)
Jun 30, 2020
Sarah Hall, Lead User Researcher at Crunchyroll, discusses the importance of user research in software development. She explores different research approaches, including quantitative and qualitative methods. Sarah also delves into enhancing product decisions based on user feedback and the role of a Lead User Researcher.
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Quick takeaways
- User research informs product development by understanding user motivations and behaviors through various methods.
- Combining observational and self-reported data with viewership trends helps make informed product decisions aligned with user needs.
Deep dives
Understanding User Research for Product Development
User research plays a crucial role in product development by focusing on understanding users' motivations and behaviors. Lead User Researcher Sarah Hull explains how this process involves various methods like interviews, focus groups, and surveys to gain insights for creating a more holistic view of the user. By combining observational and self-reported data with viewership trends, user research helps in making informed product decisions that align with user needs.
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