The Women in Tech Show: A Technical Podcast cover image

User Research (Sarah Hall)

The Women in Tech Show: A Technical Podcast

CHAPTER

User Research for Product Decision Making

This chapter explores how user research on the product named Quenchy Rule drove a decision related to the company's mascot figure. It delves into the use of quantitative and qualitative research methods like surveys, interviews, and observational studies to gather insights on the mascot's placement and usage in designs.

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