The Women in Tech Show: A Technical Podcast cover image

User Research (Sarah Hall)

The Women in Tech Show: A Technical Podcast

00:00

User Research in Culturally Diverse Markets

The chapter explores the process of conducting user research, including quantitative data analysis and a case study on exploring the Mexican anime audience. It emphasizes the significance of understanding diverse cultures in product development, with insights on watching anime with Spanish subtitles and the role of a lead user researcher in designing data collection methods and providing mentorship.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app