#157 Masterclass de management. Con José Carlos Gil

En 'Creatividad, S.A. ', Ed Catmull y Amy Wallace ofrecen una visión profunda sobre cómo cultivar y sostener la creatividad en el lugar de trabajo. Basándose en la exitosa trayectoria de Catmull en Pixar y Disney, el libro proporciona estrategias prácticas y reflexiones sobre la gestión de equipos creativos, la resolución de conflictos y la importancia de la innovación continua.

Douglas Hubbard's "How to Measure Anything" provides a practical framework for quantifying even the seemingly unmeasurable. The book emphasizes the importance of understanding uncertainty and using Bayesian methods to improve decision-making. Hubbard presents a systematic approach to identifying and addressing sources of uncertainty, helping readers make more informed choices. The book is widely used by professionals in various fields, including business, engineering, and science. It offers valuable insights into the challenges of measurement and the importance of using data effectively to improve decision-making.

In 'Anything You Want,' Derek Sivers shares 40 powerful lessons learned from his experience of accidentally starting and growing CD Baby into a successful business. The book emphasizes the importance of creating a business that is a 'utopia' or perfect world, where the focus is on making dreams come true for both the entrepreneur and the customers. Sivers stresses that business is not just about money but about helping people and making them happy. He also highlights the advantages of starting with no money, the irrelevance of traditional business plans, and the importance of prioritizing customer needs over personal gain. The book includes memorable stories of his mistakes and successes, including his interactions with Steve Jobs and the impact of his decisions on his business.