The JancisRobinson.com Podcast The Jancis Robinson Story, E6: Maturing
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Dec 14, 2025 
Jancis Robinson, a distinguished wine writer and Master of Wine, shares her fascinating journey in the world of wine. She discusses the rise of Britain’s wine scene from the 1980s, her collaborations on the influential World Atlas of Wine, and the founding of her website. Jancis candidly reflects on her challenges, including health setbacks affecting her tasting ability, and her family dynamics as a 'Grancis'. She also addresses her advocacy for diversity in the wine industry and provides insights into the current state of wine consumption.
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Reference Works Track Wine's Evolution
- The World Atlas of Wine editions act as audits of change in the wine world over time.
- Jancis notes new regions and shifting trends such as Scandinavia rising in prominence.
Humble, Hands-On Website Launch
- Jancis Robinson described launching jancisrobinson.com in 2000 after many suitors pitched business plans but lacked content.
- She initially fed the site heavily, enjoyed immediacy, then moved to a subscription model in 2001 to avoid ads and sponsorship.
Choose Subscribers Over Sponsors
- Avoid advertising if it compromises editorial control and try a subscription model instead.
- Jancis launched subscriptions because she wanted independence and sustainable support for frequent publication.
